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How does direct marketing work?

Direct marketing campaigns use email, social media, telemarketing, and in-person meetings to speak directly to consumers. Here is the full definition of direct marketing, how retailers use direct marketing to target individuals, and some examples of direct marketing in action.

What is a direct marketing campaign?

A direct marketing campaign happens through emails, social media DMs, mail-order catalogs, promotional flyers and coupons, telemarketing, and door-to-door visits. Direct marketing differs from other forms of advertising that use mass distribution marketing channels, such as TV ads.

What are some examples of direct marketing?

Here are a few examples of direct marketing in action: A postcard in the mail from a company offering a discount on their products. An email from an online retailer with a special offer for subscribers. A text message from a cell phone company about a new plan.

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